{"product_id":"1950s-jonelle-orange-rose-print-cotton-maxi-dress","title":"1950s Jonelle Orange Rose Print Cotton Maxi Dress","description":"\u003cp\u003eFounded in 1937, “Jonelle” was the trade name of textiles created by Cavendish Textiles and was a quality affair with fabric supplied to the top department stores and fashion houses of the era. This vivacious dress flaunts a signature 1950s’ silhouette with its full flared skirt, straight neckline and thick straps. Secured at the back with hidden snap closures, a wide pleated belt in coordinating orange cinches the waist and emphasises the wearer’s curves, a hugely popular detail on dresses from this era. This breezy, full length gown is fully lined in thick, white cotton and closes at the rear with a hidden zip and hook-and-eye clasp.\u003c\/p\u003e\n\u003cp\u003eThese bright, blown-up floral prints were favoured by many high society ladies for their summer attire and the clashing tangerine orange and rich green foliage of the rose print makes this a memorable option for a summer event. In excellent vintage condition with no issues of any note, the fabric retains its crispness and brightness. A good fit for up to a UK 10-12 or US 6-8. Shown on our model size UK 6-8 (5ft 4in \/ 163 cm), this dress was roomy on her. \u003c\/p\u003e\n\u003cp\u003eMEASUREMENTS\u003c\/p\u003e\n\u003cp\u003eBust - 32 in. (81cm)\u003c\/p\u003e\n\u003cp\u003eWaist - 28 in. (71 cm)\u003c\/p\u003e\n\u003cp\u003eHip - 44 in. (112 cm)\u003c\/p\u003e\n\u003cp\u003eLength - 56 in. (142 cm)\u003c\/p\u003e","brand":"CIRCA VINTAGE LONDON","offers":[{"title":"Default Title","offer_id":44522597056761,"sku":"","price":545.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/5978\/1798\/files\/1950s-Jonelle-Orange-Rose-Print-Cotton-Maxi-Dress_1_e629db5b-1634-4be8-9414-04be5c4f7e73.jpg?v=1710326262","url":"https:\/\/www.circavintage.com\/pt\/products\/1950s-jonelle-orange-rose-print-cotton-maxi-dress","provider":"CIRCA VINTAGE","version":"1.0","type":"link"}