DEMI COUTURE

'Demi Couture" is a step on the fashion ladder between ready-to-wear and haute couture. It has emerged as a prominent fashion medium in recent years with its clever use of couture skills but at a lower price point more in line with ready-to-wear. Major fashion houses produce collections with couture-level cutting appealing to clients who desire something between haute couture prices and prêt-à-porter standards.