Gucci is a brand synonymous with luxury handbags, ready-to-wear, footwear, and accessories. Founded in 1921 in Florence, Italy by Guccio Gucci it benefitted from the vision of Guccio's son, Also such that it has grown into a world renowned brand and icon of the Italian Dolce Vita.
As a young man Guccio worked at the Savoy, London as a bellboy which meant he handled the luggage of the hotel's affluent clients. He learned to appreciate fashions, quality, fabrics and the toll of traveling conditions. During the war, an embargo on leather imports meant that Gucci had to introduce other fabrics such as raffia, wicker, wood, linen and jute, at the time rather avant garde.
Gucci accessories (gloves, belts, wallets, keychains) became very desirable and the signature double-G symbol combined with prominent red and green bands set the brand apart from its rivals. Jackie Kennedy toted a Gucci purse and Grace Kelly found she couldn't resisit one of the brands Bamboo Bags. As a thank you, Gucci commission as scarf design for the princess "Flora" which features 43 types of flowers, plants and insects in 37 colours.