1950s Jonelle Orange Rose Print Cotton Maxi Dress


Founded in 1937, “Jonelle” was the trade name of textiles created by Cavendish Textiles and was a quality affair with fabric supplied to the top department stores and fashion houses of the era. This vivacious dress flaunts a signature 1950s’ silhouette with its full flared skirt, straight neckline and thick straps. Secured at the back with hidden snap closures, a wide pleated belt in coordinating orange cinches the waist and emphasises the wearer’s curves, a hugely popular detail on dresses from this era. This breezy, full length gown is fully lined in thick, white cotton and closes at the rear with a hidden zip and hook-and-eye clasp.

These bright, blown-up floral prints were favoured by many high society ladies for their summer attire and the clashing tangerine orange and rich green foliage of the rose print makes this a memorable option for a summer event. In excellent vintage condition with no issues of any note, the fabric retains its crispness and brightness. A good fit for up to a UK 10-12 or US 6-8.


Bust - 32 in. (81cm)

Waist - 28 in. (71 cm)

Hip - 44 in. (112 cm)

Length - 56 in. (142 cm)

Pickup available at CIRCA VINTAGE

Usually ready in 24 hours


Will you set anything aside for me before I come?

We are happy to find anything you may be interested in from our website - please let us know a week in advance. 

We also have an extensive offline collection. If you let us know your size, style, favourite colour to wear and perhaps your budget, we can browse through our archive in advance of your appointment. 

Do I need to bring anything with me?

Clients may wish to bring modern shapewear when trying on garments from certain eras, especially the 1950s. Vintage clothing was often worn with undergarments that shaped the waist and as such is tailored for them.

We have a huge variety of slip dresses and petticoats to complete your look; many of which are also for sale.

You may also wish to bring your favourite footwear. We often find a classic pair of nude shoes work well when trying on, or a pair in gold or silver.

Do you have a price range?

Many of our lower-priced pieces (under £150) are not available to buy online. Our prices range from £80 - £600 for separates. Dresses start at around £150 and go up to £2,500 for the very best antique pieces and designer vintage. Our bridalwear ranges from £300 - £3,000.

Can I bring anyone with me?

Yes but please do let us know the size of your party in advance.

Where can I get alterations?

We offer some alterations in house. Should you need alterations we cannot provide, we can refer you to one of our tried and trusted tailors.

Do you have an after-care service?

We will advise you on the best way to clean and preserve your vintage pieces and can also recommend trusted local dry cleaners.

Can I cancel my appointment?

You are free to cancel but please do give us as much notice as possible. If you cancel less than 24 hours before your appointment, you will be invoiced a late cancellation fee of £25.

Where's the showroom?

Our address is Circa Vintage, 87A Lansdowne Way London SW8 2PB

Upon arrival, buzz the 87A button on the gate or call us 020 7736 5038 to let you in.

Do you have parking?

We offer free, secure, off-street parking but it is a tight squeeze – so do let us know in advance if you will be needing this and we can make sure that there is space available.

How do I get there by public transport?


Stockwell (7 min walk) - Northern and Victoria Lines

Nine Elms (9 min walk) – Northern Line


Wandsworth Road (13 min walk) – Westbound to Clapham Junction / Eastbound to Dalston Junction

What payment methods do you accept?

Cash, credit/debit card, bank transfer, contactless, Paypal