ARCHIVE: 1970s Laura Ashley Floral Cotton Smock Dress Active

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Laura Ashley was the most famous name on the British High Street from the late 1960s and throughout the 1970s. The textile founded company made some fantastic and fabulous quality clothing taking inspiration from bygone eras. This dress is styled as an A-Line tunic or smock dress with a repeat floral print in muted tones of blues, yellows, ochres and white. It has a gathered sleeve and an elongated cuff which is straight cut with three mother of pearl effect buttons. The dress easily slips on over the head; however, it has a front fastening button stand down to the waist for access and finishes in a high collar neckline. The dress falls to around mid-calf length and has a gentle flare. It has the most desirable of the early Ashley labels ‘Made in Wales’ which dates from the early 1970s and is labelled a vintage size UK 14. This will fit the majority of sizes all the way up to a UK 12, US 8 in modern sizing.

This piece is in really lovely vintage condition - no faults seen. There are no holes, stains or repairs to the cotton and the fabric is clean with age appropriate wear.


Bust - 36 in (91.4 cm)
Waist - 42 in (106.7 cm)
Hip - 57 in (144.8 cm)
Length - 44 in (111.8 cm)
Shoulders - 15.5 in (39.4 cm)

Pickup currently unavailable at CIRCA VINTAGE


Will you set anything aside for me before I come?

We are happy to find anything you may be interested in from our website - please let us know a week in advance. 

We also have an extensive offline collection. If you let us know your size, style, favourite colour to wear and perhaps your budget, we can browse through our archive in advance of your appointment. 

Do I need to bring anything with me?

Clients may wish to bring modern shapewear when trying on garments from certain eras, especially the 1950s. Vintage clothing was often worn with undergarments that shaped the waist and as such is tailored for them.

We have a huge variety of slip dresses and petticoats to complete your look; many of which are also for sale.

You may also wish to bring your favourite footwear. We often find a classic pair of nude shoes work well when trying on, or a pair in gold or silver.

Do you have a price range?

Many of our lower-priced pieces (under £150) are not available to buy online. Our prices range from £80 - £600 for separates. Dresses start at around £150 and go up to £2,500 for the very best antique pieces and designer vintage. Our bridalwear ranges from £300 - £3,000.

Can I bring anyone with me?

Yes but please do let us know the size of your party in advance.

Where can I get alterations?

We offer some alterations in house. Should you need alterations we cannot provide, we can refer you to one of our tried and trusted tailors.

Do you have an after-care service?

We will advise you on the best way to clean and preserve your vintage pieces and can also recommend trusted local dry cleaners.

Can I cancel my appointment?

You are free to cancel but please do give us as much notice as possible. If you cancel less than 24 hours before your appointment, you will be invoiced a late cancellation fee of £25.

Where's the showroom?

Our address is Circa Vintage, 87A Lansdowne Way London SW8 2PB

Upon arrival, buzz the 87A button on the gate or call us 020 7736 5038 to let you in.

Do you have parking?

We offer free, secure, off-street parking but it is a tight squeeze – so do let us know in advance if you will be needing this and we can make sure that there is space available.

How do I get there by public transport?


Stockwell (7 min walk) - Northern and Victoria Lines

Nine Elms (9 min walk) – Northern Line


Wandsworth Road (13 min walk) – Westbound to Clapham Junction / Eastbound to Dalston Junction

What payment methods do you accept?

Cash, credit/debit card, bank transfer, contactless, Paypal